Great Ways to Advertise Your Website/Business:
1. Promote Your Local Business on the Internet
List your local business for free on Google Places for Business (places.google.com/business), Yahoo! Local (local.yahoo.com), and Bing Local Listing Center (https://ssl.bing.com/listings/).Your business will show up on a map when people do a local search. For more information, see articles on local marketing (www.wilsonweb.com/local/) on my site.
2. Promote Your Video, Images, and Audio Content
If you want to get a top-ranking, informative video on YouTube (www.youtube.com) that mentions your site, it could drive a lot of traffic to your site. For further info, search "optimizing images" or "optimizing videos" on YouTube.
3. Write Articles for Others to Use in Websites and Newsletters
Just include a link to your website and a one-line description of what you offer in the article. This is an effective and "viral" approach to produce hundreds of links to your site over time. You'll find lot of info on how to do this on the most popular article marketing site, EzineArticles.com. If you create a free membership account, they will be sending you instructions and ideas every week.
4. Issue News Releases
Send newsworthy events and news releases to print and web periodicals in your industry. Link to your site in online news databases remain for months and temporarily improve traffic to the site and increase popularity. Use an online news release service like PR Web. Placing your website url in online copies of your press release may temporarily increase link popularity.
5. Become Part of a Social Media Community
Best online networking communities for business include Facebook (www.facebook.com), LinkedIn (www.linkedin.com), and Twitter (www.twitter.com). You may also want to participate in a social bookmarking community in which members share info about websites, articles, or news items that they like. These include Digg (www.digg.com), Delicious (www.delicious.com), StumbleUpon (www.stumbleupon.com), and Google Bookmarks (www.google.com/bookmarks/).
6. Promote Your Site in Online Forums and Discussion Lists
The Internet is offering hundreds of very targeted e-mail based discussion lists, online forums, and groups made up of people with very specialized interests. Use Google Groups (groups.google.com) to find appropriate groups. Search online for blogs or other forums. Add to the discussion in a helpful way and let the "signature" at the end of your e-mail message do your marketing for you.
7. Ask Visitors to Bookmark Your Site
Ask all visitors to bookmark your site or save it in their Favorites list. Use widget called AddThis (www.addthis.com).
8. Publish an E-Mail Newsletter. Aggressively Ask for E-Mail Sign-ups
Want to get subscribers to your e-mail newsletter ?? you'll need to work hard at it. Include a subscription form on every page of your website. Send Offers to Your Visitors and Customers.
9. Begin an Affiliate Program
A retailer's affiliate program is a CPA program that pays a commission to other site owners whose links to the retailer's products result in an actual sale.
10. List Your Products with Shopping Comparison Bots and Auction Sites
If you're an online merchant, Shopping bots compare your products and prices to others. Some work on a PPC (Pay Per Click) basis, others on a CPA (Cost Per Action) basis, perhaps with a listing fee. Bots to consider include mySimon (www.mysimon.com), BizRate (www.bizrate.com/), PriceGrabber (www.pricegrabber.com/), and Shopping.com (www.shopping.com). Shopping sites that include comparison features include: eBay (www.ebay.com), Yahoo! Shopping (shopping.yahoo.com), and Amazon Marketplace (www.amazon.com/gp/help/customer/display.html?nodeId=1161232). You pay to acquire first-time customers, but hopefully you can sell to them a second, third, and fourth time, later on.
No comments:
Post a Comment